5 B2E Trends to Watch in 2021

Marketplaces with the B2E approach have become a central component of innovation, digital transformation, and development within e-commerce. Indeed, many of the world's most successful and large companies are B2E marketplaces - platforms that connect two or more parties, be it B2C or B2B, to enable a transaction.

If you’re a local fire-fighting equipment supplier and you’re looking for an online marketplace to help take your fire safety shop to the next level, visit Pneucons - World’s first fire-fighting marketplace and E-store!

Clearly, we’re in the golden days of the Internet Era, but what trends can we expect to unfold in this area in the future?

To help you navigate the fast-changing world of online marketplaces, here are 5 marketplace trends to watch in 2021:

Marketplaces will continue to outpace e-commerce & brick and mortar

Marketplace may be an e-commerce website but not all e-commerce websites are a marketplace.

According to a recent report, the marketplace model has grown faster than any traditional business model over the past five years, and this trend is most likely to continue. But how are marketplaces outpacing the traditional business models? The answer is simple. Marketplaces are better positioned to address consumers' changing needs, as they offer a wider depth and breadth of products and services, as well as at reasonable prices.

The rise of hyper-vertical and hyper-local B2E marketplaces

In the last decade, the B2E marketplace landscape has begun to adapt. Marketplaces increasingly started to be more specific, offering specialized products or specific industry services in order to carve out dominance within a niche.

In 2021, we’ll see more of these hyper-vertical and hyper-local B2E marketplaces creating new markets and conquering market share from larger, horizontal marketplaces. These platforms will become more specialized with their offerings and the demographics they aim to reach.

The consolidation of B2B & B2C models to B2E model

Although they are often less well-known than their B2C & B2B counterparts, B2E marketplaces are becoming a trend of their own. The large volume and high segmentation that characterize B2E environments, combined with the absence of competition from digital players, has led to oceans of opportunity.

We expect different types of marketplace owners to emerge in the B2E environment: B2B manufacturers, Distributors, wholesalers, retailers, and even consultants.

B2E Marketplace owners are able to identify these oceans of opportunity and gather together buyers and sellers who previously experienced difficulties and inefficiencies when transacting in (mostly) offline environments.

B2B manufacturers and B2C retailers are encountering a number of challenges when trying to reach their customers directly. These include facilitating smooth buying experiences, maximizing conversions, and harnessing customer data. The B2E online marketplace model can help with these challenges of meeting modern customer expectations.

By creating their own online marketplace, the B2E platform provides a space on which customers can engage with the seller (be it manufacturer or retailer) directly.

In 2021, we can expect to see more and more consolidation of B2B & B2Cmodels, as e-commerce players continue to harness the power of online marketplaces, to target audiences directly. Marketplaces have already disrupted B2C & B2B industries, and we expect the same impact to happen with B2E models.

A rising mix of marketplace players

In the coming years, the industry will see significant diversification in terms of who sells on online marketplaces, and how they are used. Although entrepreneurs and wholesalers will continue to be the main agents behind marketplaces, they will no longer be the sole owners of them. Increasingly, marketplaces will be owned by manufacturers, retailers, retail associations, consultants, and public administrations.

Therefore, the future of B2E marketplaces is one in which they are driven and owned by a wide variety of organizations, public associations, and even consumers, which will open up even more industries and services to the retail advantages of the marketplace model.

SaaS-powered marketplaces will become the norm

As the marketplace industry continues to consolidate, technology providers are gaining a clear understanding of the needs and want of marketplace owners and users. This allows providers to offer a SaaS solution that meets the needs of owners as well as users in an easy-to-implement, cost-effective solution.

Due to their unique versatility and scalability, SaaS-powered B2E marketplaces are set to become increasingly widespread. With the capacity to integrate back and front-office solutions, automate seller onboarding and cataloging, provide logistics integration and manage payments B2E marketplace powered by SaaS will be the most important trend to look out for. Not only this, but it has also proven to be an ideal solution for ventures and retailers who can't afford to have their

own IT team, or need to kickstart the marketplace business without investing six-figure digits into the project.

A lot many people are searching the internet right now for fire fighting systems. Numerous fire fighting equipment manufacturers and dealers across the country have registered on Pneucons - fire fighting marketplace and B2E store to help them generate more website traffic, leads, and sales.

To learn more about complete B2E marketplace solutions for the fire fighting industry visit www.pneucons.com or contact us today!